Privacy Policy
Last updated: [DATE]
1. Who We Are
This website is operated by Digital Edge Media Ltd.
- Registered address: The Granary, Hermitage Court, Maidstone, Kent, ME16 9NT
- Email: info@digitaledgemedia.co.uk
We are the data controller for the personal data described in this policy, and we process it in accordance with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
2. What Personal Data We Collect
We collect the following personal data when you contact us through our enquiry forms, chatbot, or by email:
- Your name
- Your email address
- Your business name
- Your website URL
- Any other information you choose to include in your message
We only ask for the minimum information needed to respond to your enquiry and provide an accurate quote.
We also collect limited technical information automatically when you visit the site, including your IP address, browser type, device type, pages visited, and how you arrived at the site (for example, via a Google Ads click). Where you arrive via a paid advert, we may capture a click identifier (such as a Google Click ID) to measure advertising performance.
3. Why We Use Your Data and Our Lawful Basis
| Purpose | Data used | Lawful basis |
|---|---|---|
| Responding to your enquiry and providing a quote | Name, email, business name, website URL, message content | Legitimate interests (responding to a direct enquiry) and, where relevant, steps taken at your request prior to entering a contract |
| Providing our services to you as a client | Contact and business details | Performance of a contract |
| Website analytics and improvement | Anonymised usage data | Consent (via our cookie banner) |
| Advertising measurement and remarketing | Cookie data, click identifiers | Consent (via our cookie banner) |
| Complying with legal obligations (e.g. accounting records) | Contact and billing details | Legal obligation |
We do not use your personal data for automated decision-making or profiling that produces legal or similarly significant effects.
4. Who We Share Your Data With
We will never sell or rent your personal data. We share it only with the following categories of service providers, who process it on our behalf:
- Google LLC — Google Analytics (website analytics) and Google Ads (advertising measurement and remarketing), subject to your cookie consent
We may also disclose personal data where required to do so by law.
5. International Transfers
Some of our service providers (including Google) process data in the United States. Where personal data is transferred outside the UK, we rely on safeguards recognised under UK law, including the UK Extension to the EU–US Data Privacy Framework and/or the UK International Data Transfer Agreement (IDTA), to ensure your data receives an equivalent level of protection.
6. How Long We Keep Your Data
- Enquiries that do not become clients: deleted after [e.g. 12 months]
- Client records: kept for the duration of our working relationship and for [e.g. 6 years] afterwards to meet legal and accounting obligations
- Analytics data: retained in accordance with Google Analytics settings, currently [e.g. 14 months]
7. How We Protect Your Data
We use commercially reasonable technical and organisational safeguards to protect your data, including secure (HTTPS) connections, access controls, and storing enquiry data off the public web server. In the event of a data breach affecting your personal data, we will investigate promptly and notify you and the Information Commissioner's Office (ICO) where required by law.
8. Cookies
Our website uses cookies and similar technologies. Non-essential cookies — including those used for Google Analytics and remarketing — are only set with your consent, which you can give or refuse via the cookie banner when you first visit the site.
- Essential cookies: required for the website to function; these do not require consent.
- Analytics cookies (Google Analytics): help us understand how visitors use the site so we can improve it.
- Advertising cookies (Google Ads remarketing): allow us to show you relevant adverts on other websites after you visit ours.
You can change or withdraw your consent at any time via [COOKIE SETTINGS LINK / "Cookie Settings" in the footer], and you can also block or delete cookies through your browser settings. Blocking essential cookies may affect how the website functions.
9. Your Rights
Under UK GDPR, you have the right to:
- Access — request a copy of the personal data we hold about you
- Rectification — ask us to correct inaccurate or incomplete data
- Erasure — ask us to delete your data ("right to be forgotten")
- Restriction — ask us to limit how we use your data
- Portability — receive your data in a structured, machine-readable format
- Objection — object to processing based on legitimate interests, and to direct marketing at any time
- Withdraw consent — where processing is based on consent, withdraw it at any time without affecting the lawfulness of processing before withdrawal
To exercise any of these rights, email us at info@digitaledgemedia.co.uk. We will respond within one month.
10. Complaints
If you are unhappy with how we have handled your personal data, please contact us first so we can try to resolve it. You also have the right to lodge a complaint with the Information Commissioner's Office (ICO):
- Website: ico.org.uk
- Helpline: 0303 123 1113
11. Children
Our services are aimed at businesses. We do not knowingly collect personal data from anyone under 18.
12. Changes to This Policy
We may update this policy from time to time. Material changes will be reflected in the "Last updated" date at the top of this page. This policy is governed by the laws of England and Wales.
