Google Ads
Engineered To Get You Customers

My Story

Digital Edge has been over 20 years in the making. I started out in the early days of the web, helping businesses make sense of a brand-new medium — first through web design and development, then across nearly every corner of digital marketing and ecommerce.

It quickly became obvious where my real skill lay: helping small businesses generate enquiries. Search marketing was where I ground, honed and perfected it.

In 2011, a joint venture saw me partner with a larger digital agency to build their search marketing division from scratch to more than 150 clients. It worked — commercially. But serving that many clients meant knowing none of them properly. No time to understand each business. No chance to make a real impact.

So in 2014, Digital Edge was born with one ethos:

No juniors. No account managers. No upsells. When you work with Digital Edge, you work with me — 20 years of hands-on Google Ads experience, managing every campaign personally.

How I Work: Lead Engineering

Great Google Ads results aren't luck — they're engineered. Incremental gains, relentless testing, obsessive attention to detail. I run my own test sites to monitor what's changing inside Google, and when the right tool doesn't exist, I build it myself — like my own fraud click detection software for pay per click.

And I don't stop at the click. The ads, the landing page, the forms, the offer — every lever that exists to increase your enquiries, I find it and I pull it. That's Lead Engineering.

Who I Help

While I can help almost any business, I have a wealth of experience in construction, trades, building materials and home services businesses — the companies where every wasted click hurts and every extra enquiry matters. If that's your world, chances are I've already engineered leads in it.